Domain Name Tips and Tricks

I was reading an interesting article on Trendwatching.com about Generation G. That’s G for Generous. For those speculating on domains for new trends, this has some interesting predictions. They discuss the disgust at the excess in the corporate world, bad corporate leadership and current financial crisis. The article also argues that this had led to a backlash and that sharing and generosity are now in vogue.

The article suggests that companies will fall over themselves trying to restore their public image. They argue that corporations will have to be more nurturing, kind and generous. So far though, I have yet to see that happening in 2009.

Are the “generous” initiatives they describe in this article going to be seen as financially responsible when the same companies are laying off employees? Can you appear kind to the remaining employees or to the customers who read the headlines?

Perhaps this is one to watch as the true financial recovery starts.

This suggestion is that companies will try to outdo each other being eco-friendly. Instead of having to be carbon neutral, they will go further and plant more trees and reduce emissions further than are strictly necessary.

Again while I know how powerful the eco movement is, this just doesn’t strike me as the highest priority for companies right now. Maybe this is a buy and hold play.

This is the one that most caught my interest. Actually it has been in use in the real world for quite some time in areas such as cosmetics where samplers are available for customers to try before they buy.

Since it is a proven concept, it would be interesting to see it expanded into other product areas. With buyers being more cautious, allowing customers to try out products before they buy seems like a good idea.